Before there was Wikipedia there was the Encyclopedia Britannica and with a Chrome browser extension, the venerable publication’s entries are a click away.
Britannica Insights™ is free and after installation is located the top-right corner of the search results page. It helps to cut through clutter, save time and provides access to an authoritative resource.
“For 250 years, Britannica has defined what it means to provide trusted and verified information,” said Karthik Krishnan, global chief executive officer of the Britannica Group. “With the addition of this latest extension, Britannica Insights will make it easier for everyone from children to curious adults to professional researchers to find trustworthy results faster. Now more than ever, how we discover information matters.”
Britannica Insights is available for download and delivers on the promise, “Save time. Learn more. Be sure.” Watch the video here. Britannica Insights works with major search engines – Google, Bing, Yahoo, and others – on the Chrome browser.
A serious problem, Krishnan noted, is that most web searchers refer to the top 5-10 results they get and walk away with an answer that may not be accurate. He pointed to four factors, which together explain why finding credible information is getting harder:
Britannica Insights, powered by the world’s largest verified semantic general-reference dataset, surfaces unique relationships and uncommon insights. This capability enables Britannica to derive interesting relationships that are not directly encoded but can be logically derived from facts. For example:
Britannica Insights is the latest resource in the toolbox. Another recently launched initiative, Demystified, provides engaging and revealing answers to commonly asked questions such as: What’s the difference between veins and arteries? Does listening to Mozart in the womb really make babies smarter? Britannica also makes it easier for young learners and non-native English speakers to look up word definitions without leaving the page by linking hard words to definitions from Merriam-Webster, a sister company.
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